Muchas empresas hablan de la importancia de la Experiencia del Cliente (CX) pero se tambalean en la ejecución. Esto se debe a que CX es un concepto demasiado amplio y es de naturaleza intangible. El éxito del cliente es diferente. El éxito del cliente es un caso de uso tangible de CX que puede ser […]
La crisis sanitaria y la nueva normalidad ha forzado a las empresas a decantarse por apuestas seguras en tecnología. Según IDC Research España: Los CIOs en España este año van a invertir en tecnologías que permitan reducir costes a la vez que satisfacer las nuevas experiencias del cliente. En su último webinar junto con Axway, […]
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